Let’s talk fear for a minute, ladies. Let’s be honest. Fear is a part of our daily lives and it often wakes us up at night with its annoying whispers. The medical news, the financial worries, the ‘what-ifs’ and ‘things I need to do’ and the ‘OMG how will I…” moments that haunt us every day…it’s impossible to live without fear. We cannot choose what darts of fear are thrown into our minds, but we CAN choose to continue despite them!
“Be strong and courageous…for the Lord your God goes with you, He will never leave you nor forsake you.” Deut. 31:6
If life has taught us anything, it’s that we can’t control the fear…but we CAN control how we handle the fear.
If you’ve been around Evy’s Tree for a little or a long while, you’ve seen one of Amy’s favorite mottos “Do Scary Things.” This is one of the oft-repeated mantras that she’s used throughout life, and it’s her desire to encourage other women to face those fears and just go ahead and “DO” the things that you need to do! Truly brave women aren’t the ones who don’t have scary things to do and fear yelling at them every day; they’re the ones who carry on despite the fear. You CAN do it!
One of the scariest things she’s done in her life is to start this business, and through the recent years she’s faced countless scary hurdles. This Evy’s Tree Restart has been the scariest so far, but it’s so necessary:
- the pre-order payment schedule was the springboard that launched Evy’s Tree, and for years it’s worked. Until it wasn’t, anymore.
- how could we move away from a higher promotional cadence and toward a new pricing structure without using the preorder system?
- how can one pause a business midstream, revamp its entire business model…keeping the good things and restructuring the outdated?
With all of these questions in mind, we have paused. We slowed down, polled customers, enlisted the help of fresh expert eyes and turned every single aspect of Evy’s Tree inside out for a thorough examination, and we are grateful to our customers for their patience in allowing us to do this!
Stay tuned to our social media pages for further updates, but in the meantime, be a big part of this milestone Evy’s Tree shift and buy our “Do Scary Things” graphic tee shirt! We hope this serves as an inspiration and reminder to YOU that you CAN tackle all of the difficult things, but also may it serve to be a conversation piece as you wear it, and help inspire other women. This comfortable semi-fitted, lightweight tee seeks to affirm and inspire both the reader and the wearer. Boasting a practical high-low hem that provides maximum coverage with minimal effort, the modern fit and feel of this tee will have you reaching for it all summer long. Express yourself and pair this tee with our Skinnies, new Camo pencil skirt, your favorite cut-off shorts or any loose, flowy summer skirt.
All accessory details are in our listing. For complete sizing suggestions and measurements please see the Sizing Chart (under the Fit and Care tab in the listing).