The Birth of Evy’s Tree

amy-brandon-miraflorMy name is Amy, and I am a 40-something-year-old 4th grade public school teacher morphed into a stay at home mom to two beautiful babies, Jacob and Evelyn. I am married to the most amazing man in the world, Brandon, who is our Director of Operations, faith speaker, my number one supporter and father extraordinaire!

How Evy’s Tree came into my life is completely by accident; definitely what I would consider a God thing. When I decided to stay home with Jacob, money was VERY tight. In October of 2009, I was inspired by many wonderful and creative stay at home moms who could whip up these beautiful items for their families with practically no money. I felt like I couldn’t even take my kids’ hems up if I needed to, and that made me feel very inadequate as a mom for some strange reason. It seemed like everyone I knew could sew. So I borrowed my mom’s sewing machine and attempted to learn. In fact, I did a big post on my family blog regarding my feelings about being crafty right after I brought the machine home. The post is a bit of a joke now as I complained how I wasn’t creative, and yet here I am- creating for a living!

Anyway, I started sewing a little for myself and then I took on the task, with help from some do it yourself blogs, of embellishing some hoodies from my closet for a trip to Disney World that my family was taking in December. I made a handful of hoodies and got gobs and gobs of compliments while in Florida. I posted some pictures of the hoodies on my family blog and almost immediately I started receiving emails from people asking if they could purchase one. A couple of weeks later I put up a Paypal link on my blog and sold 15 in 30 minutes. And my business was born…today we no longer make our items by hand, but mass produce luxury pieces from high-end fabrics that we have found from all over the world. Our hoodies have been featured on popular sites such as The Weigands and Tori Spelling, and yearly we sell thousands upon thousands of hoodies across the world to teenagers, college goers, career women, moms and even grandmothers! Evy’s Tree is definitely well-loved around the globe.


I get asked often how we came up with the name “Evy’s Tree”…we call our daughter Evelyn, “Evy”, and on her first bedroom wall we painted a beautiful white tree with an owl sitting on the branches. When I was sewing my first “Hoot” hoodie, which had an owl face on the chest, Jacob walked up, saw the owl and asked, “Is that Evy’s Tree, Mama?” The name for the hoodies just stuck. You can see pictures of Evy’s room by clicking here.


I was born and raised in the San Francisco Bay Area. Since we lived so close to the coast, the marine layer/coastal fog would roll in at night and turn a 80 degree day into freezing cold within a few seconds flat. I was taught to always carry a hoodie or light jacket in my backpack or in the trunk of my car. We layer- a lot- around here. As I became a mom, I noticed how hard it was to find hoodies that were cute, acceptable as day wear, but also comfortable and luxurious. To me, its all about the feel and the fit, as well as the cuteness factor. I found it so hard to find a hoodie that met my standards and that I could throw on and run my kids to school in the morning without looking like I just rolled out of bed. This is why we continue to pursue making high end hoodies that make every woman feel amazing… even if she did just roll out of bed, none would be the wiser! It is our hope that you find in our shop something that you can forever live in. We sincerely thank you for shopping Evy’s Tree…you make us look good!

Many blessings to you all!

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